Reflex Paper

Reflex paper loses green tick of approval after native timber stoush

23 August 2011

AUSTRALIA'S best-known brand of paper, Reflex, is to be stripped of its international green certification after its maker, Australian Paper, watered down its commitment to the Forest Stewardship Council system.

Australian Paper's decision means it will continue to use wood sourced from native forest to make Reflex - welcome news for Victorian state government-owned logger VicForests, which counts the company among its largest customers.

Paper manufacturer loses green credentials

23 August 2011

The manufacturer of Reflex paper has lost part of its international environmental certification, after withdrawing from an audit of its wood supplies.

The Forest Stewardship Council was auditing Australian Paper, to check that the wood used to make Reflex paper is not sourced from high conservation value forests.

Luke Chamberlain from the Wilderness Society says the company withdrew from the process, because it cannot meet environmental standards.

No agreement on paper

3 August 2011

THE owner of Australia's best-known brand of paper, Reflex, has fought off environmental groups to gain a one-month extension to its international green certification.

But the price of the one-month extension granted to Reflex's manufacturer, Australian Paper, has been to open deep divisions within the certification system, with international governing body the Forest Stewardship Council attacking Australian Paper's auditor, SmartWood, over the decision.

Green paper needs Reflex action

30 May 2011

REFLEX, Australia's best-known brand of paper, is set to lose its international green accreditation within the next two months unless its manufacturer can strike an unlikely deal with some of its fiercest enemies.

The loss of Forest Stewardship Council (FSC) certification would force Australian Paper, which makes Reflex, to either abandon its public commitment to the FSC process or shift its sourcing from native forests to more expensive plantation timber.

FSC and the battle over Victoria’s forests

17 March 2011
Originally published at : 

By Chris Taylor

The Fifth Estate

The Forest Stewardship Council is becoming wedged in the middle of a battle between environmentalists and Australia’s largest paper manufacturer.

The Wilderness Society launched its campaign in February against Australian Paper, calling for consumers not to purchase Reflex Office Paper, the company’s flagship product, on the basis that its wood fibre is sourced from environmentally destructive logging practices.

Activists attack sustainability claim

31 January 2011

ENVIRONMENTALISTS have made corporate Australia their number one target as they ramp up pressure on the producers of the top paper brand Reflex to stop using timber logged from native forests.

The battle between the Wilderness Society and Australian Paper has spilled into cyberspace: last week the company convinced Google to stop showing advertisements for the environmental organisation's ''ethical paper'' campaign.